Design custom promotion workflows to solve the travel industry’s toughest marketing challenges.
In today's competitive travel industry, like booking sites, travel platforms, airlines, and car rentals, companies have to respond rapidly to achieve competitive advantages.
The Talon.One Promotion Engine enables travel services to respond to customer needs with personal promotions in real-time.
A Promotion API for any travel platform
Travel service promotional campaign ideas
Get a 10% discount if the coupon code is valid and customers book flights to sunny destinations from rainy departure cities.
Discount depending on free capacity.
10% off when flight has still 100 or less open seats and customers book in the last 12 hours before departure time.
Loyal customer upgrade.
Upgrade customers to the first class on their next flight if they book the 10th time the same route.
Share your miles with friends.
Refer friends and get 50% off their travel distance in first order as a credit. Friends get a 20% discount on their first purchase.
Powered by the Talon.One Promotion Engine
One simple integration is the gateway to solving your specific coupon, discount, loyalty, referral, and product bundling challenges -
all in one Promotion Engine.
Data integration and API usage
Whether you have a shop, CRM, or custom-built system, integrate data from any source via the API into the Promotion Engine. You can even automate campaigns using the API without using our UI.
Our Promotion Engine evaluates the campaign criteria defined in your rules, like if a customer makes a purchase or successful referral, then executes effects like sending a discount or rejecting a coupon.
The Promotion Engine will apply any type of custom effect, like adding loyalty points to a customer profile or a discount to the shopping cart value. Implement webhooks to trigger external effects like sending a coupon code from your email provider.
Analytics and optimization
Analyze your campaign performance in real-time. Track customer behaviour and event logs to build insights and take action. Our Promotion Engine performs logical checks and sends automatic alerts when fraudulent activity is detected.
Optimize your travel platform with customized promotions
From Airlines to hotel booking engines and car rentals, the travel industry is fiercely competitive and requires an agile promotion strategy.
Use the Talon.One API to integrate your data like customer segments, travel-specific attributes (destination, travel class, flight distance) and other custom user events (“User X booked a one way flight to Sydney in Booking Class U“).Travel Integration Guide
Examples of attributes
Travel industry success story
"Talon.One helps us cut through the competition and develop engaging customer relationships by delivering the most relevant rewards."
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